Superbowl final tv show is the occasion for many brands to launch their best commercials, as the shows is the most seen in america.
To buy 30 seconds for a commercial during the superbowl final show costs about 3 million dollars, so Miller High Life beer developped the concept of the 1 second ad https://www.millerhighlife.com/
Check out the 1 second ads on youtube : http://www.youtube.com/user/HighLifeCommonSense